In B2B marketing and revenue operations, two terms often dominate the conversation: sales funnel and sales pipeline. They may sound similar—and they are related—but they serve distinct purposes. Understanding the difference is critical if you want to drive growth, align marketing and sales, and convert intent-driven leads into revenue. At Intent Amplify®, where demand generation...

Webinars have emerged as a powerful tool in B2B marketing, serving as an effective strategy for both lead generation and nurturing throughout the buyer's journey. In an era where decision-makers value education before engagement, webinars bridge the gap between awareness and consideration, fostering trust and credibility for brands. Why Webinars are Effective for B2B Lead Generation Webinars...