Strategies for Connecting Shoppers and Brands in an AI-Driven Commerce Landscape
Commerce is entering an era where discovery, decision-making, and loyalty are increasingly mediated by AI. Shoppers now expect brands to recognize intent instantly, anticipate needs, and remove friction across every interaction. In this AI-driven landscape, connection is no longer built through mass messaging or channel dominance, but through relevance, trust, and timely value. Brands that...
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