So Why Does Everyone Own a Plain Sweatshirt That Just Says "1977"? Okay, so you've seen this one around. Black or cream essentials fear of god sweatshirt, sometimes grey, nothing on it except the number 1977 printed somewhere on the chest. No logo. No brand name anywhere. And weirdly, it's still around long after most things that dropped alongside it are gone and forgotten. Why? First Guess Is...