MQL vs. SQL: Bridging the Gap Between Marketing Hype and Sales Reality
In the dynamic world of B2B sales and marketing, few concepts cause as much friction or offer as much opportunity for synergy as the distinction between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL). Misunderstanding this difference isn't just a semantic squabble; it's a direct threat to pipeline efficiency, sales team morale, and ultimately, revenue.
In 2026, with...
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