Speaking at the NFL Annual Meeting on Wednesday, coach Chip Kelly newly acquired will emerge as a legitimate franchise quarterback with the .Kelly didn't have to sell Bradford's franchise-altering potential to owner Jeffrey Lurie in advance of the in which 2014 starter was sent to the .In the lead-up to the 2010 , Lurie disclosed Tuesday, the evaluated Bradford as "the ... probably since coming out of college."It was not the first time this week that an operative drew comparisons between Bradford and the cream of the NFL's quarterback crop."When you look at ," Kelly told NFL Media's Steve Wyche, " has mi sed a year, has mi sed a year, has mi sed a year. Again, we felt like to get a player of Sam's caliber, it wouldn't have happened unle s he was injured."Kelly watched Bradford's film "hundreds" of times while researching the trade, Lurie added. Offensive coordinator Pat Shurmur, perhaps the strongest advocate for the trade, was the play-caller during Bradford's Offensive Rookie of the Year campaign back in 2010.Multiple teams have placed Bradford's value as a .The had reportedly decided by last Halloween that Foles was . As we opined after the trade went down, Kelly will come out on the winning sidein reaching his franchise-quarterback potential.If not, the are back to square one, joining a dozen other teams in the obse sive hunt for that most elusive NFL a set.Lurie said that if you can get a franchise QB out of the second-round pick sent to the Rams it's worth it. Dave Spadaro (@EaglesInsider) "Until you find your quarterback," general manager Thomas Dimitroff once said, "."Kelly can identify with that stark sentiment.The latest Podcast and Cody Bellinger Jersey discu ses which star players were helped (and hurt) by free agency. Find more content on .