AI-Driven ABM: The Next Evolution of Scalable B2B Marketing in 2025
As B2B buying journeys become longer, more digital, and increasingly complex, traditional marketing approaches are struggling to keep pace. Buyers now expect relevance, precision, and value at every interaction. This shift has positioned AI-driven Account-Based Marketing (ABM) as the next big evolution in B2B marketing—one that combines intelligence, automation, and personalization to drive predictable revenue growth.
In 2025, ABM is no longer just about targeting...