Valued at USD 1.42 trillion in 2024, the m-commerce market is projected to reach USD 1.50 trillion in 2025 and USD 2.60 trillion by 2034, growing at a CAGR of 6.3% during the forecast period 2025–2034. The report's forecast period runs from 2025 to 2034, with historical data covering 2020 to 2023. North America held the largest share in 2024, and the report highlights AI, security, and payments innovation among key trends. Major players include Boku Inc., Ericsson, Gemalto, Google Inc., IBM Corp., Mastercard Inc., Oxygen8 Solutions, Inc., PayPal, SAP AG, and Visa Inc.
AI-Driven Personalized Product Recommendations
AI-driven personalized product recommendations are among the key trends in the m-commerce market. The report also describes personalization, mobility, and broad device reach as core advantages of m-commerce. Retailers and digital brands continue to expand their mobile websites and apps, and the report lists digital payment options and mobile checkout improvements among the trends.
Image Search and Voice Commands Speed Discovery
Faster product discovery through image search and voice commands is highlighted as a trend. The report points to the convenience of online shopping, including price comparison, discounts, and time savings, as a driver of adoption alongside rising smartphone penetration and internet adoption, including mobile payments.
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Chatbot Support Around the Clock
The report cites 24/7 chatbot support as another trend shaping mobile commerce. End users are segmented into smart device users and feature phone users, and the report cites World Bank data showing 9.14 billion mobile cellular subscriptions in 2024.
Real-Time Fraud Detection Addresses Security Concerns
Real-time fraud detection based on transaction patterns is listed among the trends. Security is also a challenge the report describes: mobile networks are more vulnerable to criminal activity than PC internet connections, which makes some users hesitant. Other restraints include location management issues in rural areas and high initial investment for mobile apps and customer cellular data use.
Cross-Border Payments and Global Expansion
Several developments in the report relate to cross-border payments. In October 2025, Tencent enabled multi-currency cross-border payments in WeChat Pay across 28 countries. In November 2025, Visa invested USD 500 million in global tokenization systems across more than 200 countries, and in December 2025 Apple expanded Apple Pay to 12 more markets in Latin America and Africa, adding local mobile money systems. In September 2025, Block Inc. added Bitcoin and stablecoin settlement to Cash App, reaching about 8.3 million users in the first quarter after launch.
Segmentation Context
The market is segmented by transaction, payment mode, end use, and region. By payment mode, the report lists premium SMS and wireless application protocol (WAP) among the segments, while end-use segments are smart device users and feature phone users.
Demand Backdrop for Mobile Commerce
The report cites growth in m-commerce, projected by International Trade Administration data to reach USD 36 trillion by 2026, and expected internet users of 900 million by 2025 based on Ministry of Electronics and Information Technology data. North America held the largest revenue share in 2024, attributed to a developed digital ecosystem, high-speed networks, consumer trust in digital payments, and early mobile wallet adoption.
Regional Growth and Competitive Context
Asia Pacific is expected to grow fastest over the forecast period, driven by budget smartphones, affordable mobile data, social-commerce integration, and fintech growth. The report covers North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, with country-level breakdowns provided in the full report. In August 2025, Amazon introduced a new mobile payment solution to reduce purchase friction, and in September 2025, Alibaba announced a logistics network expansion across Southeast Asia through local partnerships.
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