The North America UV nail gel market, valued at USD 32.50 billion in 2023, is poised to expand at a CAGR of 7.2%, reaching USD 60.35 billion by 2032. The surge in demand for durable, chip-resistant nail finishes, increasing consumer spending on beauty products, and innovation in UV-curable formulas are among the key drivers propelling market growth.

Market Overview

UV nail gel products have become a staple in the professional and home-based beauty routines across North America. These gels are cured under ultraviolet (UV) light, offering a glossy, chip-resistant, and long-lasting finish that traditional nail polishes often lack. The growing popularity of gel-based manicures, especially among younger consumers and working professionals, has significantly influenced the nail care and cosmetics market.

Technological innovation, including the development of LED-compatible gels and vegan formulations, is also playing a crucial role in attracting environmentally conscious and health-aware consumers. Meanwhile, the rise of do-it-yourself (DIY) nail kits has democratized access to salon-quality nails at home, further boosting product adoption.

Key Market Drivers

  1. Growing Demand for Long-Lasting Nail Products
    UV nail gel offers superior durability and finish compared to regular nail polish, making it increasingly popular among consumers seeking low-maintenance beauty solutions. These gels last two to three weeks without chipping, appealing to busy professionals and active lifestyles.

  2. Expansion of the Professional Nail Care Industry
    Nail salons, spas, and beauty clinics across North America are expanding service offerings, with UV gel manicures becoming a standard. The professional segment continues to invest in high-quality, fast-curing gels that minimize drying time and increase turnover.

  3. DIY Nail Art and Home Usage Boom
    The post-pandemic shift toward at-home grooming has led to increased demand for DIY UV nail kits. Consumers are now investing in UV/LED lamps and home gel polish systems, supported by video tutorials and influencer-led content.

  4. Innovation in Gel Formulations and Packaging
    Market players are introducing new UV gel variants that are non-toxic, vegan, and enriched with nail-strengthening ingredients like calcium and keratin. Eco-friendly packaging and compact gel kits are also gaining traction.

Market Segmentation

Europe 1,4 Butanediol (BDO) Market, Type Outlook (Revenue - USD Billion, 2018-2030)

  • UV Nail Gel Polish
  • UV Nail Gel Basecoat
  • UV Nail Gel Top Coat

Europe 1,4 Butanediol (BDO) Market, Application Outlook (Revenue - USD Billion, 2018-2030)

  • Commercial (Salons)
  • Personalne (PU)

Europe 1,4 Butanediol (BDO) Market, Distribution Channel Outlook (Revenue - USD Billion, 2018-2030)

  • Online
  • Offline

Europe 1,4 Butanediol (BDO) Market, Countries Outlook (Revenue - USD Billion, 2018-2030)

  • U.S
    • Type Outlook
      • UV Nail Gel Polish
      • UV Nail Gel Basecoat
      • UV Nail Gel Top Coat
    • Application Outlook
      • Commercial (Salons)
      • Personal
    • Distribution Channel Outlook
      • Online
      • Offline
  • Canada
    • Type Outlook
      • UV Nail Gel Polish
      • UV Nail Gel Basecoat
      • UV Nail Gel Top Coat
    • Application Outlook
      • Commercial (Salons)
      • Personal
    • Distribution Channel Outlook
      • Online
      • Offline

Key Companies in the North America UV Nail Gel Market

Several established beauty companies and niche brands dominate the competitive landscape, offering UV gel products tailored to various price points and applications. Major players include:

  • CND (Creative Nail Design, a Revlon brand)
    Known for pioneering the Shellac system, offering hybrid gel polishes with professional-grade performance.

  • OPI Products, Inc.
    A subsidiary of Coty Inc., OPI offers a wide range of UV/LED gel polishes and accessories widely used in salons.

  • Gelish (Hand & Nail Harmony)
    Recognized for its soak-off gels and LED-compatible products. Gelish also offers educational programs for nail technicians.

  • Kiara Sky Professional Nails
    Popular among both professionals and DIY users. Offers innovative packaging like dip powder and gel hybrid kits.

  • DND (Daisy Nail Design)
    Offers dual system gel-polish combos that appeal to budget-conscious consumers and professionals.

  • Bio Seaweed Gel
    A Canadian brand offering non-toxic, cruelty-free, and vegan gel polishes with built-in base and top coats.

  • Makartt and Beetles Gel Polish
    Fast-growing D2C brands popular on Amazon and TikTok, offering affordable DIY kits and seasonal collections.

Emerging Trends and Opportunities

  • Non-Toxic and Hypoallergenic Gels
    Increasing consumer concern over skin sensitivity and chemical exposure is driving demand for safer, odorless gel formulas.

  • Nail Health–Focused Formulas
    UV gels enriched with vitamins and strengthening agents are gaining popularity among consumers with weak or brittle nails.

  • Customization and Nail Subscription Boxes
    Personalized color palettes, monthly kits, and custom designs are emerging as popular offerings, especially in online D2C models.

  • Eco-Friendly and Sustainable Packaging
    Brands adopting recyclable bottles, biodegradable applicators, and minimalistic packaging are attracting eco-conscious buyers.

Explore More:

https://www.polarismarketresearch.com/industry-analysis/north-america-uv-nail-gel-market 

Conclusion

The North America UV nail gel market is on a strong upward trajectory, expected to exceed USD 60.35 billion by 2032. With shifting consumer preferences toward long-lasting, clean-label beauty products and the ongoing rise of DIY beauty culture, the market presents immense growth potential. Companies that embrace innovation, inclusivity, and sustainability are set to lead in this vibrant and ever-evolving segment of the beauty industry.

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