The US CBCT Dental Market is highly competitive, led by major innovators such as Dentsply Sirona, Envista (Dexis/KaVo), Carestream Dental, and Planmeca. These companies are increasingly forming strategic partnerships with AI startups—such as the 2024-2025 funding rounds for Pearl and Overjet—to embed automated diagnostic capabilities into their hardware. Dentsply Sirona, for example, recently partnered with Google Cloud to enhance its machine learning diagnostics and cloud storage.

Reimbursement policies are also evolving to support market growth. While dental insurance coverage for CBCT has historically been limited, 2025 is seeing a shift toward real-time reimbursement workflows. New automated adjudication tools used by U.S. payers are beginning to recognize the value of 3D imaging in reducing long-term treatment failures, particularly in endodontics and oral surgery. Favorable policies under the Affordable Care Act and a focus on preventive care are expected to further drive insurance adoption through 2035.

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