The point-of-use water treatment systems market in Europe is expected to reach USD 667.3 million in 2030 from USD 549.2 million in 2025, at a CAGR of 3.97% during the forecast period. The report highlights key drivers, restraints, europe point-of-use water treatment systems market trends and financial structures shaping the industry. The demand for point-of-use water treatment systems is increasing due to the implementation of stricter EU standards, new methods for monitoring microplastics, and the presence of high-profile contaminants in water, which is expanding the need for more effective purification systems.
Europe has the smallest market for point-of-use water treatment systems due to several structural factors that limit the demand. Due to stringent adherence to the EU Drinking Water Directive and robust national water regulators, Europe already boasts some of the best municipal drinking water in the world. Household POU devices are not urgently needed because most homes trust tap water and have little risk. The water quality in areas such as Asia Pacific, the Middle East, and some parts of Latin America varies considerably, which increases household reliance on filtration devices.
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Key Takeaways
- Spain accounted for the largest share of the market in 2024.
- By device, free-standing water purifiers accounted for the largest market share and are projected to record a CAGR of 4.1% in terms of value.
- By technology, the activated carbon segment will grow at the fastest rate between 2025 and 2030.
- By application, the residential segment is expected to dominate the market, growing at a CAGR of 3.9%.
- By sales channel, the distributor segment is expected to account for the largest share and market share in 2024.
- Pentair, AQUAPHOR, BWT Holding GmbH, Brita GmbH, and Aquafilter were identified as star players in the market, as they have focused on innovation and have broad industry coverage, and strong operational & financial strength.
- OptySun, Grünbeck AG, Ecosoft, Euro-clear kft., and Aqualex have distinguished themselves among startups and SMEs due to their strong product portfolio and business strategy.
The market is segmented by device, which includes tabletop pitchers, countertop units, under-sink filters, faucet-mounted filters, free-standing water purifiers, whole-house water treatment systems, and other types. Freestanding water purifiers are gaining popularity in Europe as several changes are transforming the way consumers perceive drinking water, convenience, and aesthetics. To begin with, the issue of emerging contaminants, particularly PFAS everlasting chemicals, microplastics, and residues of pharmaceuticals, are on the increase throughout the EU. Although the water supplied by municipalities is still safe, regular media reports and regulatory inspections have intensified consumers' desire for additional protection at home.
The point-of-use water treatment systems market in Europe is segmented by technology, which includes reverse osmosis systems, ultrafiltration systems, distillation, disinfection, activated carbon, ion exchange, and other technologies. Activated carbon technology is gaining traction in Europe’s point-of-use (POU) water treatment market because it directly addresses the region’s most pressing water quality concerns while aligning with EU sustainability and consumer health trends. Activated carbon is very efficient in removing pollutants such as taste and odor compounds, chlorine by-products, pesticides, pharmaceutical residues, and, in particular, microplastics and PFAS, which have been extensively reported in EU news and public health updates. As EU regulators expand the range of PFAS limits and monitoring requirements under the Drinking Water Directive, the number of households using carbon-based filters as an additional layer of protection is increasing.
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The point-of-use water treatment systems market in Europe is segmented by sales channel, which includes direct sales and distributors. The sale of POU water treatment systems to distributors in Europe has been increasing due to the channel that suits the manner in which the market prefers to purchase technical, home, and kitchen-appliance products. Distributors serve as credibility builders in one of the categories where safety and performance are important. The emergence of new contaminants, the regulatory pressure, and increased awareness of PFAS and microplastics are driving new brands into the market. Recognizing that most new SKUs require the use of distributor networks to secure shelf space, achieve local coverage, and expedite entry into various EU markets, companies rely on their distributor networks to support their entry. Multilingual packaging, CE requirements, and country-level documentation can be simplified through distributors, which simplifies expansion by manufacturers.
The point-of-use water treatment systems market in Europe is segmented by application, which covers residential and non-residential applications. The residential application is increasing in Europe due to consumer demands, regulatory requirements, and shifting household patterns that are causing households to focus more on in-home filtration, despite municipal supplies already being sanitary. Families are becoming more demanding in terms of taste, smell, and appearance in drinking water. Despite the high-quality water, there is still a presence of chlorine, hardness, and local pipe issues, which affect sensory quality. The increase in rental life, compact houses, and plug-and-play products (such as compact filters, jug filters, and faucet-mounted units) contributes to development, as they do not require any changes to the plumbing system and suit contemporary lifestyles.
Europe Point-of-Use Water Treatment Systems Companies
The major players in the point-of-use water treatment systems market with a significant presence are Pentair (UK), AQUAPHOR (Estonia), BWT Holding GmbH (Austria), Ecosoft (Belgium), and Aquafilter Ltd. (Poland). They are focused on expanding and collaborating with adjacent markets to further strengthen their position. They are also investing in research & development to create innovative products.
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Pentair (UK) is an international company specializing in water treatment, offering intelligent and sustainable solutions for residential, commercial, and industrial water needs. The organization is divided into three reporting segments: Flow, Water Solutions, and Pool. Pentair has a significant presence in regions such as North America, Europe, Asia Pacific, and the Middle East. The company has used acquisitions and product launches as its business strategies.
AQUAPHOR (Estonia) is a prominent developer and manufacturer of advanced technologies for drinking water purification, water softening, and commercial reverse osmosis systems. The company employs a team of over 3,000 professionals, including scientists, engineers, field specialists, production staff, and product experts operating across multiple manufacturing sites and R&D centers in Europe, Asia, and the Middle East. It offers a range of point-of-use water treatment systems for both commercial and residential applications, leading the market.
➤ Key Benefits of the Report:
• Data-driven insights into trends, opportunities, and challenges from 2026 to 2030
• Forecasts of revenue by segment and region
• Competitive landscape benchmarking and market share analysis
• Regulatory and innovation trend impact assessments
• Strategy frameworks (Porter's Five Forces, SWOT, PESTEL)
• In-depth analysis of emerging growth strategies and disruptions