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Tuesday marked his third, having previously attended two of the events in. I've flown from Taiwan three times to. I know the organizers very well and pretty much tied into the menswear industry in now, he I am so happy is now. We'd like to make younger people aware of classic elegance and bring them closer to our world, creative director of the mill, which has been in his family for over three centuries. A lot of the walkers are with strong followings. But does have a strategy to improve margins without having to drive prices up.

believes there is a broader, sociologically formed instinct behind this more open approach to personal style through menswear. He The future of fashion is not a runway carved by one identity. It's a mosaic We are finally at a point where fashion future refuses to let masculinity be defined only by dominance or power.

We are not quite there yet, for example, believes we are a couple of years away from most consumers shopping via agentic AI. As a result, we see AI not as a disruption, but as a tool to enhance creativity and support brand transformation. The success and necessity of a role like chief entertainment officer in the framing, The is that entertainment becomes equated with spectacle, when the real challenge for fashion brands today is coherence, she, there's value in having someone at a brand whose primary role is to cultivate and stay on top of these initiatives.

It's ambitious, but he seems energized. workdays move from The to Marvel Hermes to projects he ca yet disclose, with his creative input spanning product and content. While public attention is the main goal of, to promote tailoring to the masses, wants to attract the attention of the 750 brands exhibiting, as potential clients.

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