Discord is bringing advertisements to its mobile app for the first time, marking a major expansion in its monetization strategy. Starting in June 2025, mobile users will begin seeing “Video Quests”, an ad format that rewards participants with in-app items like avatar decorations or exclusive gaming content in exchange for watching short video ads.

The rollout builds upon the success of Discord’s ad system on desktop and console, signaling a full platform-wide push into advertising.

How Video Quests Work on Mobile
The new ads will appear in a Quest bar at the bottom of the Discord mobile app. Users can choose to interact with the quest or dismiss it entirely. If selected, the ad opens in a full-screen Quest tab and plays through before delivering the promised reward.

While this might seem intrusive, Discord is giving users some control. Similar to the desktop experience, mobile users will have the ability to hide specific promotions or opt out of personalized advertising entirely through their account settings.

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A New Revenue Avenue for Discord
Until recently, Discord relied heavily on its Nitro subscription model for revenue. But with over 200 million active users, the platform is now leveraging its massive audience to attract advertisers. Last year alone, Discord earned $31 million from mobile — with 66% of that revenue coming from the U.S. market.

By opening mobile ads to game publishers and entertainment companies, Discord is positioning itself as a valuable advertising channel, especially for gaming-related brands. Titles like Street Fighter, Genshin Impact, and World of Warcraft have already used the Quest format successfully on PC and console, while streaming services like Max have used it to promote new movie releases.

Preparing for a Public Listing?
Discord’s increasing focus on revenue generation through advertising has led to renewed speculation about a possible IPO (Initial Public Offering). The platform was last valued at approximately $15 billion, and a more diversified income stream could make it even more attractive to investors.

As ads go mobile, the company is expected to refine its Quest features and potentially roll out new ad formats that integrate better with the overall user experience.

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