Europe Clear Aligners Market Outlook
The Europe clear aligners market is projected to grow from US$ 815.19 million in 2021 to US$ 2,688.26 million by 2028, registering a robust CAGR of 16.3% during the forecast period. This growth is primarily driven by the rising prevalence of dental issues, increasing incidence of malocclusions in children, and growing demand for dental cosmetic procedures. However, the high cost of clear aligners remains a key challenge restraining market expansion.
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Dental diseases are becoming increasingly prevalent across Europe, especially in developed nations such as Belgium and the Netherlands. According to the Platform for Better Oral Health in Europe, over 50% of the European population suffers from some form of periodontitis, with more than 10% experiencing severe dental disease. Among those aged 60–65, the prevalence rate increases significantly to 70–85%. Globally, disability-adjusted life years (DALYs) due to oral conditions rose by 64%, with the number of affected individuals growing from 2.5 billion in 1990 to 3.5 billion in 2015. These statistics underline the urgent need for effective dental solutions, such as clear aligners.
Germany represents a major hub for the clear aligner market, with approximately 15 suppliers operating in the country. These include internationally recognized brands like Invisalign and ClearCorrect, as well as emerging players such as DrSmile and Sunshinesmile. Many of these brands are supported by leading dental technology companies, including Straumann, Dentsply, and Align Technology—further reinforcing the long-term potential of clear aligners in the European dental market.
The World Health Organization (WHO) reports that around 3.58 billion people worldwide suffer from dental diseases—nearly half the global population. Severe periodontal diseases rank as the 11th most common condition globally and are a leading cause of tooth loss. In European countries like Belgium and the Netherlands, 5–20% of adults aged 35–44 and up to 40% of seniors aged 65–74 experience periodontal disease. Additionally, about 30% of elderly individuals in Europe (aged 65–74) are edentulous, negatively impacting their functional capabilities and quality of life.
Cosmetic dentistry is among the most widely sought-after aesthetic procedures in Europe. Factors contributing to this trend include increasing awareness of oral health and appearance, a growing aging population, and a rising willingness among individuals to pay out-of-pocket for aesthetic treatments. According to the European Society of Cosmetic Dentistry (ESCD), demand for cosmetic dental procedures has surged in recent years.
Hungary has emerged as a key destination for dental tourism in Europe, attracting approximately 7,000 international patients annually. The country's popularity stems from the significantly lower cost of dental procedures. For example, a root canal in the U.S. typically costs around US$ 550, while in Hungary it is just US$ 69. Similarly, zirconium crowns that cost over US$ 1,250 in the U.S. are priced at around US$ 440 in Hungary.
Germany held the largest share of the Europe clear aligners market in 2021 and is expected to maintain its dominance due to the high prevalence of dental disorders, increasing demand for cosmetic dental treatments, and rising rates of malocclusion in children—all contributing to the sustained growth of the market across the region.
Europe Clear Aligner Strategic Insights
Strategic insights for the Europe Clear Aligner provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
key company profiles
3M
Danaher
Dentsply Sirona
HENRY SCHEIN, INC
Align Technology, Inc.
TP Orthodontics, Inc.
K Line Europe GmbH
DENTAURUM GmbH & Co. KG
SCHEU DENTAL GmbH
Orthocaps
Europe Clear Aligner Market – Regional Insights
The geographic scope of the Europe Clear Aligner market highlights the specific regions where companies operate and compete. Effectively addressing regional differences—such as variations in consumer preferences, economic conditions, and regulatory landscapes—is essential for developing tailored market strategies. By identifying underserved regions and customizing offerings to local needs, businesses can expand their presence and improve market penetration. A well-defined regional focus enables more efficient resource allocation, precise marketing efforts, and stronger positioning against local competitors, ultimately supporting sustained growth in targeted European markets.
Rising Dental Tourism In the Eastern European Nations
In recent years, dental treatment has emerged as an increasingly popular type of medical tourism. This trendy treatment involves travel outside of the local healthcare system to receive services at a substantially lower price. The procedure generally takes place at the end of a vacation to make the most of the travel expenses. Moreover, dental tourism is a growing segment in the European medical tourism market.
The dental tourism in Eastern European countries like Hungary has flourished in the coming years due to the high-quality of work at a low price as compared to other developed European countries. Government and industrial infrastructure and developments in the dental industry favor the growth of dental tourism in Hungary. The opportunities, such as less cost with standards treatments and accessibility in Hungary, help in making further progress in dental tourism. Also, in the developed economies like US and UK, the citizens do not have dental insurance, and the low-cost treatment is an attractive factor for most Americans in the region. The vast difference in the cost of treatment may save up to 60% off the US prices. The cost of the dental cosmetic procedure is less in Hungary and Poland. The difference in the amount of standard cosmetic dentist procedure and a top cosmetic dentist procedure in Hungary is around US$ 50 to US$ 150 per crown or veneer. Hungary dentists provide cheap crowns with high-quality laboratories and materials.
Similarly, dental tourism is increasing in European countries such as Spain, Romania, Turkey, Georgia, Slovenia, and others. According to the Medical Tourism and Consulting organization Patients Beyond Borders, Eastern European countries like Hungary and Romania are the top destinations recommended by specialists in the dentistry market. The increasing penetration of patients to the emerging European markets for a dental procedure is likely to offer growth opportunities for the clear aligners market in this region.
Product Type-Based Insights
Based on product type, the Europe clear aligners market is segmented into polyurethane plastic, polyethylene terephthalate glycol (PETG), polyvinyl chloride (PVC), and others. The polyurethane plastic segment held the largest share of the market in 2021, and the same segment is expected to register the highest CAGR during the forecast period.
Distribution Channel-Based Insights
In terms of distribution channels, the Europe clear aligners market is segmented into direct sales, laboratories, and others. The direct sales segment held the largest share of the market in 2021. However, the direct sales segment is anticipated to register the highest CAGR from 2021 to 2028.
Age-Based Insights
Based on age, the Europe clear aligners market is bifurcated into adult and teenagers. The adult segment held a larger share of the market in 2021. However, the teenagers segment is anticipated to register a higher CAGR during 2021–2028.
Companies operating in the Europe clear aligner market adopt the product innovation strategy to meet the evolving customer demands worldwide, permitting them to maintain their brand name in the global clear aligner market. Some companies that are present in the market are 3M, Danaher, Dentsply Sirona, HENRY SCHEIN, INC, Align Technology, Inc., TP Orthodontics, Inc., K Line Europe GmbH, DENTAURUM GmbH & Co. KG, SCHEU DENTAL GmbH, and Orthocaps, amongst others.
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Author's Bio
Akshay
Senior Market Research Expert at Business Market Insights