Cold pressed juices stand out for delivering high nutritional value through HPP, which preserves vitamins and minerals—unlike juices processed via heat or centrifugal methods. This positions them as a compelling choice for health-conscious consumers looking to avoid sugary beverages.

The cold pressed juices industry is expected to expand from USD 0.96 billion in 2024 to USD 1.5 billion by 2030, registering a compound annual growth rate (CAGR) of 7.54% over the forecast period (2024–2030).

In 2022, conventional juices accounted for the majority of sales, bolstered by their competitive pricing and plentiful raw materials. Yet, the blends segment—which combines multiple fruits and vegetables—stood out as the fastest-growing category, appealing to both taste and wellness-minded buyers.

Store-based distribution offers prime shelf space and high visibility, making cold pressed juices a go-to healthier alternative across supermarkets and hypermarkets.

In terms of geography, North America is the most mature market, accounting for nearly half of global revenue. But the Asia‑Pacific region is quickly catching up, with expanding middle classes in China and India fueling demand for innovative, health-oriented beverages.

Leading brands like PepsiCo, Suja Life, and Hain Celestial are emphasizing product innovation and strategic investment. Retailers and producers focus on packaging, product segmentation, and regional launches to stay competitive —for example, offering new flavors, blend combinations, and label claims that highlight nutrition and freshness.

To stand out, brands must balance cost-efficiency with quality, leveraging localized production to reduce logistics expenses while maintaining freshness and appeal.