According to a new report from Intel Market Research, the global Spicy Hot Pot Soup Base market was valued at USD 651 million in 2024 and is projected to reach USD 894.99 million by 2032, growing at a CAGR of 3.60% during the forecast period (2025–2032). This growth is fueled by rising global demand for Asian cuisine, particularly the bold flavors of Sichuan-style hot pots that have gained international popularity.

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What is Spicy Hot Pot Soup Base?

Spicy Hot Pot Soup Base serves as the foundational flavor component for hot pot dishes—a communal dining experience where ingredients are cooked tableside in a simmering broth. Originating from China's Sichuan and Chongqing regions, these bases combine chili peppers, Sichuan peppercorns, fermented bean paste, and aromatic spices to create signature numbing-spicy (málà) profiles. Unlike instant soups, they're concentrated pastes or cubes diluted with water or stock to create customizable broths.

Key Market Drivers

1. Globalization of Asian Dining Trends

The proliferation of hot pot chains like Haidilao internationally has normalized the cuisine beyond Asia. Over 60% of surveyed U.S. consumers now recognize hot pot as a social dining format, with specialty restaurants reporting 20-30% annual growth in Western markets since 2020.

2. Home Cooking Revolution

Packaged soup bases gained traction during pandemic lockdowns as consumers sought restaurant-quality experiences at home. Easy-to-use formats (liquid concentrates, paste sachets) reduced preparation complexity while maintaining authentic flavors—driving 42% growth in retail sales between 2020-2022.

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3. Product Diversification

Manufacturers are innovating with:

  • Health-conscious options: Low-sodium, organic, and plant-based variants
  • Regional specialties: Chongqing ultra-spicy, Taiwanese mellow mala, and Japanese Sukiyaki-inspired bases
  • Premium ingredients: Truffle-infused and aged chili formulations for gourmet markets

 

Market Challenges

While demand grows, several hurdles persist:

  • Ingredient sourcing volatility: Sichuan peppercoon prices fluctuated 18% in 2023 due to climate-impacted harvests
  • Regulatory barriers: Some nations restrict imports of chili-based products over food safety concerns
  • Authenticity maintenance : Large-scale production risks diluting traditional flavor profiles that define premium products

 

Opportunities Ahead

Emerging trends creating white-space opportunities include:

  • Cross-category innovation : Hot pot ramen broths and frozen meal integrations
  • Subscription models : Monthly flavor discovery boxes for enthusiasts
  • B2B expansion : Custom formulations for foodservice operators and ghost kitchens

 

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Regional Market Insights

  • Asia-Pacific : Accounts for  68%  of global consumption, with China's domestic market growing at  4.2% CAGR . Mature markets like Taiwan and South Korea show preference for premium artisanal brands.

  • North America : The US represents the fastest-growing non-Asian market ( 3.9% CAGR ), driven by urban centers with large Asian populations and mainstream grocery distribution.

  • Europe : Growth concentrates in the UK and Germany, where online Asian grocery platforms report  200%  annual increases in hot pot product sales.

Competitive Landscape

The market features a mix of heritage brands and agile newcomers:

  • TEWAY FOOD  and  YiHai International  dominate manufacturing with vertically integrated supply chains
  • Haidilao  leverages its restaurant network to test and scale new base flavors
  • Startups like  Mala Market  focus on direct-to-consumer artisanal small batches

 

Market Segmentation

By Product Type

  • Traditional Mala (Sichuan Style)
  • Chili Oil-Based
  • Tomato-Based
  • Herbal Medicinal

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retail
  • Foodservice

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About Intel Market Research

Intel Market Research  is a leading provider of strategic intelligence, offering actionable insights in  food & beverage ,  consumer goods , and  retail distribution . Our research capabilities include:

  • Real-time competitive benchmarking

  • Global supply chain analysis

  • Country-specific regulatory and pricing analysis

  • Over 500+ market reports annually

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